Which social networks are ideal for your business or company?

There are many different options, but it is not necessary for your brand to be present on all of them.

The first step is to start with thorough research on your target audience to understand which social networks they use and, based on that, define your communication goals.

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With a good social media strategy, you will have two major advantages over your competitors:

Our comprehensive process allows us to identify and solve the barriers your business is encountering on its path to growth.

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New sales channels that operate 24 hours a day without the need for your presence.
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Your customer waits much less time to get a response from you.
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6 Steps to Define Your Social Media Marketing Strategy

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Define your SMART objectives

  • Build brand awareness

  • Customer service

  • Generate leads

  • Reach your Buyer Persona

  • Encourage interaction

  • Strengthen reputation

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Choose the right social networks
Understand where your buyer persona is and aim to be present with the right content on the right platform.
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Create your content plan
Plan an appropriate posting schedule for each social network, taking into account the benefits and opportunities that each platform offers.
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Manage your budget
The budget allocated to each social network should be measured according to the goal of each campaign, while monitoring metrics such as CPC, CPM, CPL, and CPA.
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Manage crises effectively
Social networks provide many benefits and opportunities, but they can also harm your image and reputation. It’s crucial to have a crisis management plan and maintain active social listening at all times.
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Measure the results
It is essential to analyze whether the results you’re achieving on social media align with the objectives you set in your strategy.
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Key Benefits of the Main Social Networks

Facebook

  • Build a community around your brand.

  • Connect your messaging with WhatsApp Business.

  • Share your company’s content: products, values, and philosophy.

  • Communicate directly with your customers.

  • Understand your consumers’ opinions.

  • Generate leads and direct traffic to your website.

  • Facebook Ads allows you to pursue multiple goals: lead generation, reach, engagement, WhatsApp conversations, video views, and more.

Instagram

  • Reach your target audience and build loyalty.

  • Sell products directly through Instagram Shopping.

  • Ideal for leisure, fashion, entertainment, gastronomy, tourism, or decoration brands.

  • Communicate directly with your customers and share your daily life through Stories.

  • Foster creativity thanks to a wide variety of formats: posts, carousels, reels, videos, live streams, and stories.

  • Build online reputation.

  • Drive traffic to your website or e-commerce.

  • Expand your target audience with a solid keyword strategy.

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