Content marketing focuses on creating and developing publications so that your potential customers find them relevant, visit your website, and are encouraged to buy.
This is what we call valuable content, and it has become essential for companies — for example, having a single blog can increase website visits by up to 55%.

Today, consumers choose between your brand or your competitors based on the results they find on Google.
This is known as ZMOT (Zero Moment of Truth).
A good content marketing strategy makes it possible for your brand to appear among the top results in that moment, turning it into a competitive advantage that increases your chances of generating new sales.

Beyond blogs, there are numerous content tools available to help your brand stay visible and relevant — each one adaptable to your business needs and highly effective for helping consumers decide to buy from you.

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3 Most Effective Types of Content Marketing

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Blog Posts

A great opportunity to improve your company’s organic search ranking.
They should be written with the goal of increasing organic traffic and generating leads.

They can be:

  • Instructional

  • Thought leadership lists

  • High-impact news

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Premium Content

These are longer, more in-depth materials not usually found on public blogs.
They’re highly effective for lead generation and brand development.

Examples include:

  • Ebooks

  • Reports

  • Webinars

  • Podcasts

  • Tools and templates

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Visual Content

One of the most likely types of content to be viewed and shared, thanks to its visual appeal and high engagement potential (especially when produced with quality).

They can be:

  • Infographics

  • SlideShares

  • Videos

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4 Benefits of Good Content Marketing

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Generates Leads Consistently
It’s proven that content marketing can generate up to 3 times more leads than traditional marketing. Get ready for a predictable, scalable, and effective lead flow!
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Dynamically Optimizes Your Investment
Digital content marketing allows for greater and more segmented reach — for a similar investment to traditional marketing, you can generate more content aligned with what your potential customers are searching for.
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Technical SEO
On-page technical SEO focuses on optimizing a website’s technical aspects to improve visibility in search engines. It includes load speed optimization, link structure, canonicalization, and other advanced elements.
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Popularity
Popularity and authority are key factors in off-page SEO.
Popularity refers to the number of links pointing to a website, while authority is based on the quality and relevance of those links.
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